How to Do Amazon Keyword Research Using Helium 10 Cerebro
Having a great product on Amazon is only half the battle. If customers cannot find your listing when they type in the search bar, you will make zero sales. This is why mastering how to do Amazon keyword research using Helium 10 is the most critical skill for any serious private label seller.
In this guide, we are going to dive deep into the flagship tool, Cerebro, and explain exactly how to do keyword research on Helium 10 to dominate page one.
What is Cerebro in Helium 10?
If you are new to the platform, you might be asking: what is Cerebro in Helium 10? Cerebro is a reverse ASIN lookup tool. Instead of guessing what keywords your competitors are ranking for, Cerebro allows you to paste their ASIN (Amazon Standard Identification Number) into the search bar and instantly see every single keyword driving traffic and sales to their listing.
It is essentially an x-ray into your competitor's entire SEO strategy.
How to Use Cerebro Helium 10 (Step-by-Step)
Learning how to use Cerebro Helium 10 is incredibly straightforward, but the magic is in the filters. Here is the best workflow:
- Go to Amazon and search for your main product idea (e.g., "yoga mat").
- Find the top 3-5 competitors who are making the most revenue (you can use the Xray Chrome Extension for this).
- Copy their ASINs and paste them into Cerebro.
- Run the search. Cerebro will compile a massive list of keywords that all of these competitors rank for.
To find the absolute best keywords, you need to filter the results. A great strategy is to set a minimum Search Volume of 500, and an Organic Rank filter of 1-15. This shows you exactly how to use Helium 10 for keyword research by isolating the exact phrases your top competitors are highly ranked for.
What is CPR in Helium 10?
When you look at your keyword results, you will notice a column called "CPR". But what is CPR in Helium 10? CPR stands for Cerebro Product Rank.
This number tells you exactly how many units you need to sell over an 8-day period using a specific keyword to rank on Page 1 for that phrase. For example, if the CPR is 16, you need to generate 2 sales per day for 8 days through that keyword search to push your product to the top of the organic search results.
Alternatives for Keyword Research
If you are figuring out how to use Helium 10 for Amazon FBA but finding the interface overwhelming or the pricing too steep, there are incredible alternatives.
AMZScout offers a fantastic, user-friendly keyword tracking tool that is highly accurate and significantly cheaper for beginners.
Grab an instant AMZScout discount by using the hidden button below!
Final Thoughts
Mastering Cerebro gives you an unfair advantage over 90% of Amazon sellers. Stop guessing what your customers are searching for, and start pulling the raw data directly from the algorithm!
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